The 10-minute Google Business Profile checklist

Before you spend a dollar on ads, fix your Google Business Profile. It's free, and it's what decides whether you show up in the "Map Pack" — the three businesses Google shows first.

The checklist

• Claim and verify your profile (most owners never do)
• Pick the right primary category — be specific, not broad
• Fill every field: hours, services, attributes, description
• Add 10+ real photos — exterior, interior, team, work
• Post weekly — offers, updates, photos count as activity
• Ask for reviews and reply to every one, good or bad
• Keep your name, address, phone identical everywhere online

Why it works

Google rewards profiles that are complete, active, and consistent. Most of your local competitors have done two of these seven things. Doing all seven puts you ahead — often within weeks.

Want it done for you?

This is the foundation of our Local SEO service. We optimize the profile, build the citations that back it up, and tune your website so the two reinforce each other.