How much should a small business website actually cost?
By Maya Torres
"How much for a website?" is the question we get most. The honest answer: it depends on what you actually need. Here's the real landscape.
DIY builders ($0–$30/mo)
Wix, Squarespace, GoDaddy. You do all the work — design, copy, photos, upkeep. Fine if you have the time and a good eye. Most owners don't, and it shows.
Freelancers ($500–$2,500)
A big step up in quality. The catch: when the project ends, you're on your own for hosting, updates, and fixes — and good luck reaching them in six months.
Agencies ($5,000–$25,000+)
Beautiful work and full service, but priced for companies far bigger than a neighborhood shop.
Where we fit
We built uStorefront for the gap in the middle: agency-quality work at small-business prices, with an ongoing relationship instead of a one-and-done handoff.
- Free starter site to begin
- $499–$2,500 for a custom build
- $29–$149/mo to keep it running beautifully
The build gets you online. The care plan keeps you there. That combination — not the cheapest sticker price — is what actually pays off.
